Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Content Marketing is an ongoing long term strategy to raise brand awareness, get relevant content in front of the right prospects, educating them before converting them in to paying customers.
Content Marketing is nothing without great content! Killer content makes an individual stop, consume and behave differently. We audit your current website and digital materials, and develop a marketing strategy for your business.
With your collaboration, we'll define what kind of content we should create for your audience from blogs, articles, whitepapers and research pieces, infographics, press releases, video and more.
Through our Social Media and Outreach services we'll ensure your content gets the publicity it deserves, making sure that the people you want to see your content repeatedly gets a positive reinforcement of your brand experience long before the are considering buying from you.
Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems and John Deere. It’s also developed and executed by small businesses and even one-person bands around the globe. Content Marketing isn't exclusive to large organisations. Small businesses can use content marketing effectively too.