Creating content which will resonate strongly with your audience requires a high understanding of your target demographic. A one-size-fits-all approach will not work. We tailor our content strategy to your niche right from the research stage. Using research and audience analysis tools, we are able to develop a content plan that will result in engaging users by looking at:
Before any begin any marketing campaign, we need to set defined goals to ensure high value return-on-investment. Furthermore we always ask "how will this campaign support your wider business objectives". Our common marketing goals can be found below, along with the associated metrics:
|Sales||· Monthly Sales · Online Sales · Offline Sales · Quarterly Targets Achieved|
|Lead Generation||· Form Submissions · Email Signups · Conversion Rates|
|Engagement||· Engagement Rates · Comments · Likes · Retweets · Shares · Downloads|
|Brand Awareness||· Reach · Website Traffic · Page Views|
To get your brand heard through the noise of the internet, churning out a slap-dash blog post now and again will not suffice. Our creation stage begins by generating ideas for unique and highly shareable content that your customers will love, based on the above research. Content marketing must be looked at as a long-term strategy. This is why much of the material we produce is 'evergreen'.
Evergreen Content: Content that will always be considered up-to-date and interesting to your customers - generating returns long after the initial content marketing campaign has launched.
As the competition for digital traffic increases, marketers need to adopt new strategies to stay ahead of the curve. Building relationships with key industry influencers through outreach will get your brand and content amplified in the right networks. Paid amplification, for example social media advertising, might be required to improve your visibility and reach.
Whatever your niche, we will build a marketing strategy geared precisely towards your goals and audience to achieve the best possible results.