Refract is a new web-based platform which allows users to record, upload and tag video content. Developed by the Founders as a result of their own experiences coaching employees, they wanted to build something that helped make shared reflection easier.
As a new business it was really important to showcase who they were and what they were about from the get go. So we embedded their demo video into the top navigation bar on the home page, allowing visitors to find out in under two minutes everything they needed to know about the business model. To reflect their status as a cutting edge start-up, we developed the website using a parallax based design. In addition, we used a flat(ish) and modern design to clearly define each of the sections on each page. As a result of using a responsive design methodology, the website also works beautifully on mobile devices. For the ‘Our Platform’ page we used live screenshots in a PC display to illustrate how users can work through their application, step by step. We also integrated a Live Chat feature for users who need support which can be accessed on all pages.
"Thanks to all the team at Perceptive Flow - we all think you have done an awesome job with the site. Really grateful for all your efforts and support and think this gives us a great platform to start all our sales and marketing activities."