Blog

By

Google Panda refers to the changes that Google introduced to its ranking algorithm. The modifications were so significant that many websites previously enjoying a high Google rank were moved down the search engine results page. Why did Google Panda lead to such drastic changes?

The team behind the new Panda algorithm explained that adjustments were introduced to promote the appearance of high quality content. Sounds like a good idea but the bad news is that you will have to forget about a number of previously successful search engine optimization (SEO) strategies.

1. Wave Keywords Goodbye!

The selection of the right keywords and keyword density used to play an important role in SEO before the Panda arrived.

Today, it turns out that a focus on SEO keyword placement will be incapable of delivering the expected results, In fact, heavy keyword usage in titles and meta information could even devastate the ranking of a website.

Google Panda is mostly interested in the natural flow of information. Anything that looks out of order or intentionally positioned somewhere on the page could lead to the opposite of good website positioning. This is a huge change since keyword-related techniques used to drive the SEO sector until recently.

 

(more…)

Copyright 2011-2012. All rights reserved. Designed by Perceptive Flow.