The Wirehive 100 Awards were created to showcase and celebrate outstanding digital agencies in the South of England and draw attention to their technical, creative and marketing achievements. This years Wirehive 100 awards were held at Guildford Cathedral and hosted by comedian Russell Kane.
Wirehive compiles a league table of the top 100 agencies in the South that have demonstrated delivery of high quality solutions to their customers and whom have shown excellence in their field. We are delighted to have been placed at position 48 in just our first full year of business.
Our aim at Perceptive Flow is to build outstanding bespoke solutions that our customers love helping them to become exceptional businesses online. With ambitions to become one of the UKs leading agencies over the next few years we feel that this is the first step on an exciting journey.
With plans to make more clients happy over the days, months and years to come Perceptive Flow, we hope this will be the start of many awards for outstanding work!
Hi everyone! This infographic shows the things people spend their time on, whilst on the internet:
In a summary… Social media/networking usage tops this list, with a large 21% of all people’s time, being spent on it. This shows how influential and crucial social networks are – both to people, and brands – in being able to promote, communicate and market themselves.
At a close second, general internet browsing comes in at 18% – who could live without all the answers and knowledge the internet can bring!?
Lastly – reading & writing emails is 14%, whilst all other things – such as playing games, online streaming and more, come in at much smaller results.
Until next time!
Continuing from last time, I mentioned how hashtags can be used to market and promote new albums of singers … To finish up the section, let’s go more in depth into this topic of online marketing.
Here are some main reasons why Hashtags are so useful today:
Many people began using hashtags as a means of looking “cool” to others – even before Facebook even supported them as a tool of communication. The things which people tweet often, are much more likely to spread online. Marketers can use this to their advantage – due to the fact that they will be able to tune into what little things people wish to talk about, whether on Twitter, or Facebook. They are then able to create content or communications revolving around what is “cool” and trending at that time – giving them more scope and audience.
If you have a business… You’ll know that attempting to start a brand new, exciting campaign –with it’s very own personal hashtag for it (which you invented) – to enable easy access to any comments / tweets etc made about it. It is also recommended to use a more common, widely used hashtag within this, if necessary. For instance: if you were doing a new design campaign about a web design company, it would be good to include the hashtag #webdesign – perhaps enhancing the amount of views to the post / tweet.
This may not be necessary for everyone – but for those which are creating content frequently – chances are, they wish to be heard, seen and reached out to. By using hashtags – companies, artists or celebrities are able to go huge within the online community… Even if the hashtags don’t allow you to get big – You could still get some follows or likes – which could help within the long-term success of what it is you’re trying to achieve.
… I know. Yes, We’ve all seen the annoying youth of today, who spend all their time online – tweeting and updating in a language of hashtags. People used them on Facebook long before they became any sort of function for the network. It was just a craze; an ongoing fashion of people using hashtags like they would use slang. Things are still the same today – by people writing sentences into hashtags like so:
It’s easy to communicate back via hashtags – but try not to overuse them… It looks tacky.
And so, to round up. This was a long journey, through the confusions of Hashtags… But it’s been fun, right?
Until Next time.
The thing which most avid Twitter and Facebook users will know – is that promoted posts aren’t anything particularly new.
However… Apart from larger scale companies, not many know that they can really enhance your online social media marketing, in more ways than one.
Promoted Tweets are simply normal tweets with a boost:
They can be re-tweeted, favourited and replied to.
They are tweets which have been purchased by advertisers, aiming to reach and affect a much larger target audience than ordinary tweets can.
Brand tweets tend to get lost in the crammed up world of twitter – especially if all their follower’s news feeds are full up with the updates of others. With a promoted tweet, however… This problem won’t really occur.
When a user searches for a specific term, promoted tweets mentioning it in any way will always appear at the top of the feed, making it the very first thing people will see.
Although they are extremely similar to regular tweets, they do have a slight difference in the sense that they have to be shared organically to remain a promoted tweet. If the tweet isn’t mentioned, re-tweeted or viewed regularly – Twitter will cancel usage of promotion for the tweet.
This brings us onto the next section…
Four Cons of using Promoted tweets for marketing purposes:
- Twitter could discontinue it: Basically, if your brand hasn’t got enough of a following to begin with, and you attempt using promoted tweets – chances are, they won’t last long on Twitter. For a brand to use promoted tweets, users will probably only want to respond, if it is from someone they actually wish to share excitement or communication with. And as mentioned above, Twitter cancels promoted tweets if they don’t cause a stir.
- They can be Annoying: Promoted tweets can annoy people a little too – if they are searching for something, and advertising keeps getting in the way of regular tweets they wished to find.
- Needy Brand: They could make a brand look needy or like they are trying too hard. Some companies don’t need to promote themselves at all to gain attention and engagement.
- People get used to promotion & advertising : The opposite to what I said about in the cons section, about how people may get annoyed with promoted tweets. At the same time, with others, people may become accustomed to advertising on Twitter. Just as we have learnt to tolerate and expect television and radio advertisements, the same could occur online.
And now onto Six Pros for using Promoted posts for marketing purposes:
- An Increase in sales & revenue: Brands have the power to directly influence search results on Twitter – which can increase revenue, sales and popularity, when done effectively.
- Engagement and communication: Because everyone who uses twitter will see brand’s promoted posts – it can really help in driving people towards the brand’s website, and so gaining clicks by users who may have not been following the brand to begin with. They may also encourage people to engage or tweet back to the brand.
- People more likely to trust the brand: simply because promoted posts are only used by big brands that wish to grow and push further the company – making them look reliable.
- More drive for in-store sales: In the Twitter-sponsored promoted tweets study found here by Datalogix – that for promoted tweets that were engaged with, there was a 12% average sales lift, out of the 35 brands they ran studies on. There was a 2% increase in sales for promoted tweets that were seen, but not engaged with. Either way, this is a huge boost for Twitter advertising methods.
- They promote awareness: If a brand has an upcoming launch or event coming – promoted tweets are perfect for getting the word out there without people ignoring it.
- Cannot be ignored: Because promoted tweets show up, at the top of the news feed – whether viewers like it or not!
So there you have it – Twitter’s Promoted posts can really help companies to market themselves, regardless of the few con’s there are.
Until next time.
So, here it is – finally!
This is our huge Reading & Leeds Festival infographic poster, which has gradually been unveiled over the past couple of weeks – Via the social networks and on our blog here.
Click on the image to get it full size (you can zoom in & out of it to your heart’s content…) – and from there, can save / download it for yourself !
We at PerceptiveFlow all hope that if you’re GOING to Reading / Leeds Festival – you have an incredible time.
If you’re NOT… Well, enjoy the infographic poster nonetheless!
IT’S HERE ! The final day of our fun facts posts has come round fast.
However – as of tomorrow you will be able to see the entire graphic piece – including all 10 mini facts, put together at last…
This final post is a sum up of the amount of money and people Reading fest brings in per year, approximately.
Only one more day to go… It’s DAY 9!
This graphic shows how Skrillex, a popular artist in the dubstep genre today, has produced music for many different Video games, including Fallout 3, Uncharted 3, Mortal Kombat and more.
Wonder how many people he’ll kill at Reading fest? (listen.. You’ll get it.)
In this graphic – we look at how many thefts were conducted last year.
Question is.. What will happen this year?
Hello DAY 7!
Chase & Status are one of the headlining bands performing at this years Reading / Leeds fest. Everyone knows this…
But something which people probably don’t know – is just how many Drum & Bass awards they’ve earned themselves in the last few years.
Which social network do Hashtags compliment the best?:
I think that most will agree that Twitter will always remain to have the upper hand where Hashtags are concerned… Simply due to the fact that the usage of hashtags existed within it, way before Facebook – and so therefore people are more accustomed to using it there.
However, as mentioned a much older post of mine, referencing the % of social networking traffic in the UK (you can find this here) – it was found that 47.86% of network traffic was spent on Facebook, and only 2.96% on Twitter. Tumblr, which also makes use of hashtags, only had a mere 1.21% of the social networking traffic, making hashtags much less impactful within it.
Another factor going against Facebook with its use of hashtags, and hence making Twitter slightly more suited to it – is how twitter is mostly public (apart from the select few who make their tweets private), whereas Facebook is extremely secretive, due to the vast amount of privacy settings available to users – limiting most information to those within friend groups.
So, my point is, that Twitter is able to have access to huge chunks of conversations and messages – allowing trends to form openly. This cannot occur as naturally on Facebook, as developers cannot access much information freely.
However… Again – this could be seen as a positive for Facebook. One thing which tends to occur within tweets containing a hugely popular hashtag, is that they tend to get lost within the virtual space of the community – with hundreds of tweets coming through about the same thing, every second or minute of the day.
For example: Remember that photograph you were extremely proud of, that you took at that popular event? You thought you’d gain thousands of retweets – but unfortunately, you’d have to post that one tweet tons of times – to even gain a couple of Reponses. Uh-oh.
On Facebook, this issue will barely occur, if ever at all.
So… What next?:
I personally, haven’t seen a huge increase in the amount of people using hashtags within status updates on Facebook… But frequently use them within my tweets. I see the revolution of hashtags within Facebook coming, however… With popular singers / celebrities using them frequently to help market their new singles or albums to their fan base…
For example… Rihanna commonly uses hashtags on Facebook, to gain shares and popularity:
This leads us onto the next point of hashtags which I’ll explain… How they aid marketers.
But. Enough for one day I think.
Until next time!